The Ladies' Paradise by Émile Zola: A Reread from Audiobook

👗The Ladies' Paradise (Au Bonheur des Dames) is one of my favorites from Zola. It is less "raw" than the others in Rougon-Macquart cycle, so obviously, more cheerful. In this second reading, I realized that this book is the one where Darwinism struggle for existence is most strongly applied.

👗 Ladies' Paradise is the first department store in Paris (inspired by Le Bon Marché). It was first founded by Madame Hédouin (told in previous novel in Rougon-Macquart novel - which I didn't review - Pot-Bouille), where Octave Mouret has worked as a salesman. He was a charming womanizer, and at the end of Pot-Bouille, he married the widowed Madame Hédouin.

👗 The Ladies' Paradise begins a few years after Madame Hédouin died, leaving the store to Mouret. Besides being charming, Mouret was, apparently, a visionary and innovative business man. Under his management, Ladies' Paradise doubled its capital in a short time. Mouret's key formula was by 'tickling' women's senses and greedy desires, which was achieved through colossal artistic displays, enormous mass gatherings, sensational promotions, and generous discounts.

👗 I could imagine how fascinating it was for the Parisian women. A glamorous building, the adrenaline rush seeing the crowds (let's get those silks before the others take all!), then the beautiful colorful arrangements which makes one buy what she doesn't need. And the cheap prices too! It's enough to lure any woman to buy impulsively.

👗Moreover, Mouret strategically placed relatable departments far away from each other. It makes one who needs a dress and a coat, for instance, after buying the dress, must pass furniture, haberdashery, and children departments, before she could reach coat department. It resulted that she might be tempted to buy also a lamp, buttons, and a cute jacket for her daughter, which she didn't plan at all.

👗 Mouret could run those schemes at all because he knew women's character perfectly. Or he thought he knew, until Denise Baudu, a plain country girl who's just arrived in Paris to work, entered his life. His life changed (for the better) when he fell in love with Denise. Now, Denise is an extraordinary character - I have written about her character - she's nothing like common working-class girl, and her dignity surpasses those of bourgeois ladies. Moreover, Denise is intelligent and as visionary as - but more kindhearted than - Mouret. I imagine, if they join forces in the management, the Ladies' Paradise would become a truly formidable establishment!

👗 However, while the Ladies' Paradise enjoys its phenomenal success, many conventional shop keepers in Paris suffered from huge loss. They lost their customers because they couldn't compete with the department store, and many ended up with bankruptcy, or even ruined. This is where the Darwinism struggle of existence theme becomes relevant. These bourgeois have been used to just provide the clothing items on their store and sit relaxed behind the counters; customers would automatically come through their doors. When a rival came, they were indignant; lamenting, even cursing, but did nothing. Some, perhaps, couldn't do anything to compete with Ladies' Paradise, but few of them weren't as hopeless as they've thought. Monsieur Bourras, the umbrella shop owner, for example, could have done something to rescue his business, as I have suggested in previous post. It was, indeed, the struggle of existence - only the fittest would win.

👗 For this second read, I listened from an audiobook, narrated by Leighton Pugh. I'm glad I've done that, because the listening has enhanced Zola's picturesque description of the Ladies' Paradise to another level. Reading from printed copy might have been a bit boring (Zola's descriptions can often be dragging on and on!) But by listening, it surprisingly provided a vivid portrays of the scenes. Far from boring, I enjoyed it imenesely like I were visiting the department store myself. It was very rewarding!

👗 Finally, there is the love story of Mouret and Denise - the only romantic story you would find from Zola's Rougon-Macquart! On the whole, it has been a very satisfying reading!

Rating: 5 / 5